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And we think that’s the way to beat IAC.” MORE: e Harmony’s algorithm of love It’s a tall order.IAC’s only real competitors in terms of size are e Harmony and Spark Networks (LOV), which owns JDate, Christian Mingle, and others.Content aside, an important element of the How About We Media launch is the absorption of Nerve’s personal ads platform, Nerve Dating, into the How About We community and its availability to How About We’s audience of 2.3 million people.
In fact, Brian Schechter and Aaron Schildkrout, co-founders of the dating website How About We, say they’re looking specifically to solve the “Netflix-and-Chinese-takeout-every-Friday-night problem.” That’s why they launched How About We in 2010 with the slogan, “The Offline Dating Site.” Every dating product has an angle, whether it’s a focus on marriage or catering to certain groups by race or religion; How About We’s is all about activities that couples can do together.While Nerve is an acquisition, Swimmingly and Famously are brand-new sites; The Date Report was an already extant site run by How About We that has been refreshed.Brian Moylan, a former Gawker writer who has been editing The Date Report, is now editor-in-chief of How About We Media and, by extension, all four sites.It should be an exceptional experience.”) How About We’s goal is to keep people coming back even after they’ve found someone special, a challenge for all dating sites.
In January 2013, the site launched its service for couples (currently available in only five U. cities) that gives members access to a concierge to set up dates ranging from the straightforward (a prix fixe dinner in Manhattan) to the offbeat (an archery lesson in Queens).
Two former Nerve freelance writers have joined How About We full-time and have been quietly posting content to Nerve and The Date Report during the transition period.