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Today there are eight companies devoted exclusively to this approach in the New York area alone, plus the many online match-making companies that offer speed dating as an adjunct to other services.
The study was based on the format used by Hurry Date, the largest speed dating company in New York.
In stark contrast to these objections, speed-dating service Web sites are brimming with anecdotal evidence that the technique works.
Most sites are long on success stories and display wedding photos of couples who met through their service's events. For lots more information, including cool links, check out the next page.
Studies like the one at Ohio State University suggest that speed dating should, in theory, work.
Speed dating also offers a structure that -- in its brevity -- encourages polite behavior.
Another study conducted by Stanford Business, Harvard and Columbia University researchers also found that women in the speed date setting throw out traditional requisites for a mate, like intelligence and sincerity, and go instead for physical attractiveness.