The nerve dating web site
The site offers two separate subscription services: One lets singles post self-designed “ideal” first dates, while the other offers couples dates that the company has set up for them, often with discounts involved.
(Though Schechter cautions: “Date night should not be deal night.
Content aside, an important element of the How About We Media launch is the absorption of Nerve’s personal ads platform, Nerve Dating, into the How About We community and its availability to How About We’s audience of 2.3 million people.
How About We also has white-label partnerships with a number of major publishers, which display How About We’s dating platform on their sites with the publisher’s own branding.
IAC’s dating properties had combined revenue of 3 million in 2012.
I think it was a very smart acquisition for that reason,” he says.
It should be an exceptional experience.”) How About We’s goal is to keep people coming back even after they’ve found someone special, a challenge for all dating sites.